The Decline of the Olmec Civilization

The Decline of the Olmec Civilization The Olmec culture was Mesoamericas first great civilization. It thrived along Mexicos Gulf coast from approximately 1200 - 400 B.C. and is considered the mother culture of societies that came later, such as the Maya and Aztec. Many of the intellectual accomplishments of the Olmec, such as a writing system and calendar, were eventually adapted and improved by these other cultures. Around 400 B.C. the great Olmec city of La Venta went into decline, taking the Olmec Classic era with it. Because this civilization declined two thousand years before the arrival of the first Europeans into the region, no one is absolutely certain which factors led to its downfall. What Is Known About the Ancient Olmec The Olmec civilization  was named after the Aztec word for their descendants, who inhabited Olman, or the land of rubber. It is primarily known through  the study of their architecture and stone carvings. Although the Olmec had a writing system of sorts, no Olmec books have survived to modern day. Archaeologists have discovered two great Olmec cities: San Lorenzo and La Venta, in the present-day Mexican states of Veracruz and Tabasco respectively. The Olmec were talented stonemasons, who built structures and aqueducts. They were also gifted sculptors, carving stunning colossal heads without the use of metal tools. They had their own religion, with a priest class and at least eight identifiable gods. They were great traders and had connections with contemporary cultures all over Mesoamerica. The End of the Olmec Civilization Two great Olmec cities are known: San Lorenzo and La Venta. These are not the original names the Olmec knew them by: those names have been lost to time. San Lorenzo flourished on a large island in a river from about 1200 to 900 B.C., at which time it went into decline and was replaced in influence by La Venta. Around 400 B.C. La Venta went into decline and was eventually abandoned altogether. With the fall of La Venta came the end of classic Olmec culture. Although the descendants of the Olmecs still lived in the region, the culture itself vanished. The extensive trade networks the Olmecs had used fell apart. Jades, sculptures, and pottery in the Olmec style and with distinctly Olmec motifs were no longer created. What Happened to the Ancient Olmec? Archaeologists are still collecting clues that will unravel the mystery of what caused this mighty civilization to go into decline. It likely was a combination of natural ecological changes and human actions. The Olmecs relied on a handful of crops for their basic sustenance, including maize, squash, and sweet potatoes. Although they had a healthy diet with this limited number of foods, the fact that they relied so heavily on them made them vulnerable to climate changes. For example, a volcanic eruption could coat a region in ash or change the course of a river: such a calamity would have been disastrous to the Olmec people. Less dramatic climate changes, such as a drought, could severely affect their favored crops. Human actions likely played a role as well: warfare between the La Venta Olmecs and any one of a number of local tribes could have contributed to the societys downfall. Internal strife is also a possibility. Other human actions, such as over farming or destroying forests for agriculture could well have played a role as well. Epi-Olmec Culture When the Olmec culture went into decline, it didnt disappear entirely. Rather, it evolved into what historians refer to as Epi-Olmec culture. The Epi-Olmec culture is a link of sorts between the classic Olmec and the Veracruz Culture, which would begin to thrive to the north of the Olmec lands about 500 years later. The most important Epi-Olmec city was Tres Zapotes, Veracruz. Although Tres Zapotes never reached the grandeur of San Lorenzo or La Venta, it nevertheless was the most important city of its time. The people of Tres Zaptoes did not make monumental art on the scale of the olossal heads or the great Olmec thrones, but they nevertheless were great sculptors who left behind many important works of art. They also made great strides forward in writing, astronomy, and calendrics. Sources Coe, Michael D and Rex Koontz. Mexico: From the Olmecs to the Aztecs. 6th Edition. New York: Thames and Hudson, 2008 Diehl, Richard A. The Olmecs: Americas First Civilization. London: Thames and Hudson, 2004.

Speedo Environmental Analysis and Marketing Mix Essay

Speedo Environmental Analysis and Marketing Mix - Essay Example Speedo has emerged as the distinct and recognisable brand name for swim wear all across the globe especially for more athletic crowds. Innovative technologies have been in use at Speedo to improve drag characteristics for swimmers so that the use of Speedo swim wear has become extremely popular with athletes and sports fans. Speedo is already actively operating in the United States, Australia, most of Europe and Great Britain. Speedo has been sighted as the â€Å"leading player in the highly fragmented swimwear market† (Qumer, 2009). Given emerging challenges in the swim wear and sportswear markets there is constant need to evaluate the business environment so that a fitting marketing strategy can be developed and implemented. This study will concentrate on the market for Speedo available within the geographical limits of Great Britain. The investigation will proceed first through an analysis of the environment in which Speedo is operating, competitor analysis, followed by an analysis of targetable market segments. Two prominent market segments will be selected and defined after which a fitting marketing mix will be developed for each market segment identified. The study will corroborate its ideas using secondary sources while taking note of their credibility and chronological importance. Furthermore, the investigation presented below will attempt its best to delineate actual market conditions and practice but this study cannot be considered as a holistic solution in itself. Products In general, Speedo has been associated with swimwear due to its traditional branding style and due to the marketing strategy that focuses on swimwear more than on other Speedo products. However, Speedo has a differentiated product range that can be broadly classified as swimwear, sportswear, accessories, footwear, underwear and digital products (Horovitz, 2005). Though it is not common knowledge but both Speedo International and Speedo Australia offer a lineage of underwear that is sold at select David Jones retail stores only (Speedo, 2012 a). Swimwear Speedo is primarily a swimwear manufacturer and distributor. The bulk of the company’s business relies on swimwear. Speedo creates two particular forms of swimwear – professional for athletes as well as simple swimwear for the average swimmer. The specialised swimwear market of Speedo has long distinguished the company from other brands and competition. Speedo’s specialised swimwear has always been highly popular with professional athletics teams around the world. For example, 13 out of 15 swimming records broken at the Sydney Olympics (2000) were broken using Speedo swimsuits. In a similar manner, Speedo sponsored Michael Phelps was able to score eight medals in Athens in 2004 (Speedo, 2012 e). This performance by Speedo’s swimsuits was exceeded at the Beijing Olympics where Speedo’s regular brands and the specialized LZR Racer were able to take 92% of all medals (Spe edo, 2012 f). Speedo relies in large part on its specialized swimwear market to distinguish itself from other brands. This distinction allows Speedo to capture the regular swimwear market as well since its sports victories make it particularly attractive to the average swimmer. Speedo’s overall specialized swimwear market is small with an overall volume of $200 million as of 2008 (Qumer, 2009) but it is speculated that this market segment is vitally important for the overall business model. The swimwear offered by Speedo concentrates on two prime objectives – speed and style. The swimwear is offered not only for adults but for children alike. One of the more distinguishing characteristics of Speedo

Education is our Most Important Asset Essay Example | Topics and Well Written Essays - 1000 words

Education is our Most Important Asset - Essay Example Education is the vehicle we use to promote our society and advance civilization. Education is the glue that holds humanity together and is our most important asset. A good education is more that just the bookwork and classroom learning that is often portrayed as education. A true education instills values and civility. It teaches the student the norms and mores of the society in which they live. Education gives us the tools to interact with our fellow man. This is the most basic and fundamental value of education. As Sahni reminds us, "you can have all the "book" knowledge in the world about a certain profession, but if you don't know how to behave with your co-workers and or your superiors, having "book" knowledge won't get you too far". In understanding the value of education, we need to understand that education can take place anywhere. Having learned the moral foundation for interaction, education can also promote equality and justice. According to a United Nations report titled "The Importance of Education for Women", "Civil and family education should be used to prevent young people from growing up to perpetrate violence against women. Violence was a result of miseducation in the family". Once again we see education at an early age promoting the civil society we expect. Education does not teach us what to think, but how to think. ... The goal of the college is to, "provide students with the knowledge, skills, and attitudes essential to living in and contribution to an ever-changing democratic society" ("The Importance of Education"). Programs presented at universities are meant to develop a student's autonomy, competence, conscience, and creative capacity. Critical thinking allows the student to decide the validity and value of the information available. Education also forms a standard by which civilization can communicate with one another. The student in Los Angeles will understand the academic paper written in India because they have been educated. Without this formal instruction we would be living in the world of Babel. Our science would be isolated and unattainable outside closed cultures. Without standard building blocks to construct our knowledge upon, most of what we have gained as a society would soon become unintelligible. When filled with slang and misspellings a Nobel Prize project would go unrecognized. As E.D. Hirsch so basically states, "there is a body of information that literate people do know" (131). Education gives us the tools we need to communicate. Education is the glue that binds our fragmented knowledge and allows research to build and create new and innovative opportunities for a civilized future. This educational rubber meets the road in its goal of sustaining a healthy economy. Education creates economic opportunity and it takes education to benefit from it. According to Ferguson, "Today, much of that high-value output demands workers with the creativity, cognitive abilities, and skills to interact with challenging technologies". Workers must be flexible and innovative to exist in today's fast paced world of rapid change. To participate in the